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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Storytelling success stories. Have you ever read a book that completely changed your life?

Marketing 118
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The Power of Storytelling: Plotting The Future of Media

Flatiron Communications

In 1996, the Museum of Television & Radio opened a sister location in Los Angeles, and in 2007 was formally renamed The Paley Center for Media. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”

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Seven ideologies of public relations

Stephen Waddington

Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. The Excellence Theory developed over the next decade from a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Publicity 112
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How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022

wiredPRworks

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. When I saw that I’d exceeded the requirements by nine, I thought I’d failed to understand the assignment. Why would anyone want 10 ways?

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Home sweet home – return to blogging, address well known

PR Conversations

Originally launched in Spring 2007, PR Conversations broke new ground by envisioning and introducing an international, collaborative PR blog concept under the initial guidance of Toni Muzi Falconi who had founded the original root-blog (tonisblog) sometime around 2005.

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.