wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Storytelling success stories. Have you ever read a book that completely changed your life?

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wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. When I saw that I’d exceeded the requirements by nine, I thought I’d failed to understand the assignment. Why would anyone want 10 ways?

LinkedIn 52

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PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. PR-perspective mashup : internal experts. This information is important, as likely internal experts (e.g.

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