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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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Maxim Behar was Re-elected Member of BBLF Management Board

Maxim Behar

The Forum now unites more than 120 leading Bulgarian and foreign companies and is part of the International Business Leaders Forum. He served as its Chairman for two terms from 2001 to 2007 and then Vice-Chairman for two more terms. Behar was one of the founders of the Forum and a member of the Board since 1997.

Ethics 52
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Maxim Behar was re-elected member of BBLF Management Board

Maxim Behar

He was its Chairman for two mandates from 2001 to 2007, and then Vice-President for two more mandates. Maxim Behar is also an honorary member of BBLF, officially announced in 2007 for his outstanding contribution to the establishment of the Forum as a leading organization in the field of ethical business and corporate social responsibility.

Ethics 52
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Celebrating the human influence in reputation shaping

PR in High Definition

The longest-running annual international televised music competition, its reputation reflects its core value of uniting people and nations by showcasing musical diversity and cultural nuances. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S.

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Seven ideologies of public relations

Stephen Waddington

The Excellence Theory developed over the next decade from a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. Excellence has been developed as a platform by the European Communication Monitor (ECM).

Publicity 112
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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78