Cision
JUNE 12, 2017
Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Nielsen, in 2007, American Idol featured 4,349 product placement occurrences and by 2008 Kelly Clarkson had sold 18.9 Storytelling is the key.
wiredPRworks
APRIL 20, 2022
In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Storytelling success stories. Have you ever read a book that completely changed your life?
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Communications Conversations
DECEMBER 8, 2014
Is this 2007? P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. I mean, by now, who doesn’t know that visual storytelling is a big trend for brands looking to gain traction in social and online storytelling? A big trend is the use of LinkedIn? Am I wrong?
wiredPRworks
MAY 23, 2022
Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results.
Stephen Waddington
MAY 3, 2022
Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. In a rhetorical context an organisation seeks to build support for its perspective within the value system of the community in which it operates. It is a common approach in political campaigning.
Burrelles Fresh Ideas
APRIL 9, 2024
Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.
PR Conversations
AUGUST 18, 2011
Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. A bit of the back story. Same with documentary film makers. Do you see the problem? It’s almost over-used.
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