What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations?
PR in High Definition
MAY 31, 2022
During this period, the company was led by Mike Jeffries, who once revealed in that now-famous 2006 interview that the company’s marketing strategy was deliberately exclusionary. Leadership and reputation. Suppose a business fails to hold its leader accountable or recognise when it is time for leadership change.
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