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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

One question that provided insight into how things have changed was about collaboration, especially with executive leadership. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government. The report was published in late May 2020.

Study 133
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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

On one hand, I see a lot of people still working in an environment similar to 2001. And while it might not be a “fact”, here’s one more important point to consider: In the current state, Boomers and Gen Xers serve in leadership positions (for the most part) within large agencies and large companies.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74
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Entertainment & Sports Section New Member Spotlight

PRSay

And it’s only been 15 years since our new owners purchased the organization in 2001, and that’s when it really turned the corner. And all of the leadership positions that we’re taking. Unlike all of the other major leagues, be it in the U.S. or globally, this organization is only 23 years old.

Sports 68
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 5) planning and strategy (37%).

Survey 103
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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. 67% said thought leadership.

Survey 74