Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It
Deirdre Breakenridge
APRIL 29, 2019
3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This isn’t just a tactical application. If you are involved in media relations, studying the media is imperative.
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