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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 97
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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. When she started her business in the summer of 2001, she was pregnant, had just been laid off following the dot-com crash, and had no idea what the future would hold.

Banking 96
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74
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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms. If you enjoyed this post, you might also like: Dispelling 6 Myths PR Sometimes has about Content Marketing.

Survey 71
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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This isn’t just a tactical application. If you are involved in media relations, studying the media is imperative.

Survey 377
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work.

Survey 103
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Let me explain: Table of Contents. After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But we’ve already messed up.