Contently - Strategy

MARCH 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. The Limits of a Top-Funnel Mindset.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. There’s no shortage of awesome takeaways.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. There’s no shortage of awesome takeaways.

B2C 52

B2C Comparison B2B Data 52

The Hoffman Agency

MARCH 14, 2023

B2B tech has turned out to be one of the most disruptive and transformative industries out there – the landscape is constantly evolving, and the PR industry has had to evolve with it. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO.

B2B 36

B2B Agency Construction Banking 36

The Hoffman Agency

MARCH 14, 2023

B2B tech has turned out to be one of the most disruptive and transformative industries out there – the landscape is constantly evolving, and the PR industry has had to evolve with it. There are so many aspects of the public relations remit to keep up with – the integration of new forms of media, social, as well as content marketing and SEO.

B2B 36

B2B Agency Construction Banking 36

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house.

Agency 92

Agency Trends Marketing Survey 92