Cision

JUNE 22, 2016

In this interview, Tom discusses being the first public relations partner for Florida’s Natural, why brand advocates are so valuable and the importance of listening to your audience’s conversations. Tell us about Exponent PR’s approach to brand strategy. How has PR changed over the years? Rapid Fire Round.

Newspapers 195

Newspapers Brand Branding Media Relations 195

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. If they’re not responding, your story may need some work. Look for the bigger story angle.

Pitching 0

Pitching Energy Media Relations Social Media 0

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 27, 2020

The screenshot nearby is of the Muck Rack site in 2009 (via Wayback Machine ) and shows Kara Swisher tweeting a WSJ story about the new MySpace CEO. This origin story is important to the company’s evolution. The company is entirely bootstrapped and has never taken a round of funding.

Pitching 85

Pitching Media System Tools 85

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? Why do I know that? Because they tell me how long I am going to have to endure it – 20 seconds, 15 seconds. Because they tell me how long I am going to have to endure it – 20 seconds, 15 seconds. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PR Conversations

JULY 20, 2015

I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations ( LERN , CPRS and IABC/Toronto ). At a minimum, I suspect established theatres view it as a contribution or investment to help sustain and nourish The Toronto Fringe and year-round theatrical community.

Community 40

Community Print Twitter Creativity 40

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93