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Weekly Roundup: Finding Comfort

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result.

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

In hindsight, I think it was because agency life was my comfort zone. I already mostly worked from home with the agency job because I traveled weekly and our closest office was an hour and a half away from where I lived. Find a mentor and/or business coach that also believes in you and will help you level up as time goes by.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

This is also great for finding subtle ways to stand out. Assuming that’s your situation, you must put a solid amount of time into choosing a predefined theme you can revise to achieve a comfortable fit with your brand style. Themes aren’t hard to find, thankfully. Create a set of brand guidelines.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

And as a tribute to PRAXIS, today’s roundup highlights some of the experts speaking at this year’s conference. You just have to find it.” Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined.

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Bringing Open Community To Public Relations

Waxing UnLyrical

It’s not something traditional PR departments (or agencies) are comfortable with; they’re used to controlling the message and the distribution channels. Lindy: Open communities already exist around every organization – we just need to find them and start building relationships. That’s just not realistic anymore.

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The Year of Living Older… And Liking It

Waxing UnLyrical

If you’re like me, you are very specific, e.g. “Four and a HALF!&# “ALMOST 15!&# (My husband finds it most amusing that I still do this. But if I look at it another way, I’m getting better with every passing year , and my skin fits me more comfortably than it ever did before. I can’t help it.

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

They’re also make-believe, so even if they have somewhat terrifying elements in them, we can comfort ourselves by knowing they’re not real. Then, we want them to relate to us; to find a connection between the story we’re telling and their own lives and stories. Read All About It!