Business Wire

NOVEMBER 15, 2018

We are at the point when press release goals move swiftly from awareness to purchase or donation. It’s my favorite time of the year! It is the time when products, events, guides and wrap-ups become lead stories.

Marketing 255

Marketing Publicity 255

Cision

DECEMBER 23, 2015

As the holidays approach, you may be thinking about the gifts you’ll give others, whether for friends and family or clients and employees. You’ve taken the more challenging road when it comes to managing your own public relations. You’ve taken the more challenging road when it comes to managing your own public relations.

Employee 120

Employee Pitching Writing Content Marketing 120

Sword and the Script

DECEMBER 20, 2022

These won’t be used for major bylines, important press releases, and other critical missives where every word counts. 2023 is the year to focus on your partnership model as a new growth driver for your business. To that end, this year’s roundup is uh-mazing. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

OCTOBER 21, 2021

Starting with BuzzStream, if you use outreach templates and schedule follow-ups, you’re optimizing your time to win coverage and links under a certain time frame. Can you remember your life before using a CRM for link building? Maybe your colleagues are using tasks lists on their own? Get buy-in from your team.

Software 151

Software How To SEO System 151

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. have proliferated. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40

Bad Pitch Blog

DECEMBER 30, 2007

Lauren was really busy at the time and being a pretty high-threshold person, it took a number of calls for her to turn to her BPB source (me) and say, paraphrasing, WTF?? Full details in the release below. Access Communications for Disney Parks and Resorts The release is what really got me. But choose your time period!

Retail 40

Retail Creativity Travel Examples 40

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3.

Writing 190

Writing Communications Marketing B2B 190