article thumbnail

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media. To launch a key product. The involvement of the top exec signals that it’s a priority launch and a move to watch.

article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LEAP BEFORE YOU LOOK

Mark My Words

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. Or the lack of it. Look, here I am writing about it. from TV and press to direct mail and social networks?—?from

article thumbnail

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

article thumbnail

How Does a PR Newswire for Journalists Benefit the World?

PR Fuel

Some of the sub-categories of entertainment that you may be interested in hearing about include news and talk shows, movies, music, performing arts, television, and so much more. One other major category you might be interested in receiving press releases about is entertainment.