digital iceberg-publishing Strategy Related Topics 
Cision
OCTOBER 10, 2017
Although best practices are ideal strategies, they aren’t static. . Distributing your press releases to the right people is just the tip of the iceberg. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE. Press Release Distribution. About Kayla Matthews.
PRSay
JULY 9, 2021
As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. This is just the tip of the iceberg. The possibilities are endless.
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ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2017
Today it is unrivaled as a digital advertising platform. Seventy-three percent of voters said they think “Facebook should hold itself to the same standard as other media companies to only publish accurate stories about candidates during election season.”. Most observers think the recent revelations are the tip of a larger iceberg.
Sword and the Script
MAY 14, 2019
The breadth of the Onclusive newscrawler is what enabled the company to report that the number of tier 3 publications have both grown, and have been publishing more articles on average, even as the volume has dropped in the top two tiers. This is the basis of the company’s 2018 Global Media Report which I summarized here.
PR 20/20
SEPTEMBER 21, 2017
But, that’s just the tip of the iceberg. In November 2016 we launched the Marketing Artificial Intelligence Institute and published our first Spotlight on the blog in which we ask the same eight questions of every company (see sample Spotlights for Emarsys , Narrative Science , Skyword , Node and OneSpot ). What do we do now?
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