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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Secret Sauce in IT. Sans Sauce.

How To 194
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Positivity engages audiences, and shines your reputation. Positive content is more viral.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release.

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Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. The skills, technology and workflow used in media and public relations are converging.

Publicity 164
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#19: Building a framework for reputation management

NewsWhip

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? The probability of something bad happening.