PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? The probability of something bad happening.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78