science communication-theories media-logic 
Doctor Spin
NOVEMBER 29, 2023
Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations.
Doctor Spin
NOVEMBER 29, 2023
Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations.
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Doctor Spin
JANUARY 4, 2024
If half the returning readership comes for evergreen content and the other half for news commentary, search engines and social media algorithms , I increase the risk of disappointing half of that readership—half of the time. The Media Polarisation Model (Version 1). link] The Media Polarisation Model (Version 2).
Doctor Spin
JANUARY 7, 2024
Let’s discuss the Media Blackout and its origins. What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? As organisations learn to thrive without legacy news media, the PR function must abandon using Media Blackouts as a long-term strategy.
Doctor Spin
NOVEMBER 17, 2023
It’s a caution against over-relying on models and theories without considering the nuances of real-world situations. Acceleration Theory —This concept indicates that the winner mustn’t lead the race from start to finish. 4 I’ve written about this mental model in The Acceleration Theory: Use Momentum To Finish First.
Doctor Spin
NOVEMBER 16, 2023
Here we go: Quicklinks Intelligence vs Clear Thinking Logical Fallacies and Biases Types of Bad Thinking Habits How To Create Knowledge Heuristics: Mental Models Intelligence vs Clear Thinking To begin, I would like to make a distinction: Intelligence. What’s going on here? And is there a remedy?
Doctor Spin
DECEMBER 7, 2023
Traditionally, intelligence was viewed narrowly, often limited to linguistic and logical-mathematical abilities. However, Howard Gardner’s theory of multiple intelligences broadens this perspective, introducing a more holistic and diverse understanding of human capability. Frames of Mind: The Theory of Multiple Intelligences.
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