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Sword and the Script
DECEMBER 22, 2020
Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Many of the blog posts published here are based on survey research, analytical studies or other sources of data.
Stephen Waddington
DECEMBER 5, 2018
If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide.
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Buzzstream
FEBRUARY 3, 2021
In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. I’ve always believed that good Digital PR is beneficial for both clients and journalists. What is the purpose of Digital PR?
Prohibition
JANUARY 14, 2022
But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Here’s how to put your plan together, what to remember and how you can access specialist support. Businesses of all shapes and sizes can fall victim to a PR crisis at any time.
Contently - Strategy
JULY 31, 2019
” My teacher had a charming way of wording things in English because her personal vocabulary was like a complicated French-accented soup: a linguistic bouillabaisse. For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you.
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