Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong.

Pitching 83

Pitching Product Launch Data Measurement 83

Presspage

MAY 29, 2017

The incident quickly turned into a PR nightmare that got worse by the day. This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. As a PR professional, you need to be able to explain why things like United’s passenger removal procedures are in place.

Journalism 79

Journalism Airlines Brand Branding 79

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! For small businesses, there is so much competition that all of your content needs to be top-notch. When you’re writing a press release, there are a lot of elements to think about. What About Keywords?

Writing 93

Writing Small Business SEO Local 93

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Examples of trendjacking. Paul: Actually, if David goes ahead and introduces his region, then we’ll talk about what data analytics looks like for each of you. Watch webinar. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

PR Fuel

JUNE 26, 2018

There are many different formats you can use when writing your press release. However, there’s one format I like to use whenever possible because it just seems to work – the list press release. One of the most tried and true press release formats is the list. Lists just work. I’m using a list!).

Writing 40

Writing Resources Web Newspapers 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

NOVEMBER 14, 2017

The book Killing Marketing isn’t so much about actually killing marketing, as it is about re-engineering the organization, as author Michael Hammer might have said, from the ground up, including how it fits into a business and its impact on customers. 1) Challenge your marketing beliefs. That could have been 20 years ago or more.

Marketing 65

Marketing Content Marketing Insurance Insurance 65