Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Because of this credibility factor, PR can’t guarantee a placement. That’s the “big story” in this month’s PR Tech Sum. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. PR also shouldn’t be afraid of generative AI. There are some risks too.

Software 78

Software Company Pitching Training 78

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Public relations vs marketing—what are the differences?

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). The first option is expensive, and it guarantees targeted audiences. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. What are some typical public relations objectives? Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Beyond PR

AUGUST 23, 2016

You can also complement your campaign with some strategic or guaranteed placements.”. If you’re a marketer, you’re focused on making your product visible to those consumers. And if you’re a lifestyle/news editor, you’re looking to fill your program or publication with timely and relevant content that will keep consumers coming back.

Marketing 40

Marketing Media Radio Local 40