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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. Start a Pinterest or other file of good PR ideas and look at it often.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. 6) Pitch the story to an industry newsletter. How B2B Marketing Can Get More out of Trade Shows.

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