article thumbnail

How to spruce up your newsroom—and draw eyeballs

Presspage

Many journalists also report live from industry events, such as a technology conference or product launch.” At a time when organizations are becoming content publishers in their own right, find out why you can secure more coverage on TV and in newspapers by providing photos and video of your own that they will steal and use.

How To 78
article thumbnail

How to spruce up your newsroom—and draw eyeballs

Presspage

Many journalists also report live from industry events, such as a technology conference or product launch.” At a time when organizations are becoming content publishers in their own right, find out why you can secure more coverage on TV and in newspapers by providing photos and video of your own that they will steal and use.

How To 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. But just 2% said “always.”.

article thumbnail

Taking the collective temperature of Italian females in PR

PR Conversations

For the Italian women I surveyed, a career in public relations was their first choice of occupation. In Italy, we note a growing trend regarding male journalists who lost their newspaper jobs; many are recycling (or reinventing) themselves into new positions in public relations.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Owned media is the top area of emphasis, according to the survey.

Marketing 192
article thumbnail

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch.