article thumbnail

Public Relations Review

PR for Anyone

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Google is a great resource for magazine covers. One of my favorites is AARP Magazine.

Publicity 331
article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It expresses an opinion on a specific topic and appears in newspapers or online publications. Understanding PR & IR Basics 1. What is a Press Release?

Viral 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 newsroom features that increase journalists? engagement

Presspage

TV reporters now must handle social media, and newspaper reporters have to shoot video. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.

article thumbnail

How to Prepare a PR Crisis Plan

Prohibition

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. 10. There are people who are already familiar with your brand or product and have a large following of their own. Don’t go it alone. How to Avoid a PR Crisis.

Crisis 62
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. My own predictions are listed at the very bottom. I see a few things.

Marketing 198