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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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What is Technology PR?

5W PR

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and trade shows, to showcase the company’s innovations and provide networking opportunities.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. A second constant is messaging.

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2022 PR Predictions

Landis PR

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. The growing demand for digital services will last even after Covid-19 and replace some of the former face-to-face meetings to a greater extent. Kind communication.

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How to Make the Most of a Conference: 3 Lessons from #PRSAICON

Beyond PR

Conferences, trade shows and industry events are a huge investment of time and resources. A lot of the people you meet at an industry event are people you already have some connection to, although you may not have ever met in-person. So how do you make the most of your experience? Being yourself pays off.

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How to Use Your Blog to Connect with Your Audience

ReimaginePR

” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Use a Human Voice. Conversational tone for the win!

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Podcasts are great for the delivery of credible information and analysis, and storytelling. But we’ll get there.”. Is your website up to date?

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