article thumbnail

Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

Since [COMPANY] works with companies from world-wide enterprises to smaller businesses across real estate, insurance, telecom, construction, and media, [NAME] can speak to how LAANC has positively impacted both [COMPANY] and their clients. What’s your best tip for measuring PR? This is the multi-million dollar question.

article thumbnail

11 Content Marketing Mistakes to Avoid

Cision

Treat your headline as the premium real estate that it is, and give it curb appeal. A YouTube video doesn’t get a lot of traction relative to others on your channel (or relative to a competitor’s channel). They also tried to serve video directly from their site rather than upload to YouTube and embed).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Behind-the-Scenes PR Tour of Universal Orlando Resort

Solo PR Pro

She also touched on the importance of social media in bringing tweens and teens to the parks, and the challenge of choosing, and budgeting for, popular YouTube creators to produce content on-site.For example, YouTubers with millions of subscribers may ask as much as $75,000 to produce content on-site.

article thumbnail

Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Look, you could save some money by asking your team to read some PR books and look for a good YouTuber to explain it to them.

article thumbnail

#InnovateNow With Mari Smith: Involve Audiences in Content Creation

Cision

New ways to accurately measure and track PR’s value. With super short attention spans and limited real estate in the News Feed, we need to focus on concise, impactful messaging that educates, entertains or does both. When people play together they share, comment, connect, like and friend in real life!