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The main mistakes of brand newsrooms and how to avoid them

Presspage

They have all the potential to drive brand affinity by delivering relevant, timely and engaging stories related to an organization. Here are a few of the challenges we’ve noticed PR professionals have to deal with: Messy publication processes. In short, it’s a mess. Enter PR software*. Leaving SEO to Marketing.

Brand 88
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8 Ways Public Relations Can Fuel Successful Content Marketing

PR 20/20

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Seems pretty thorough.

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Are You Ready? Five Crisis Communications Building Blocks

Solo PR Pro

Her new ebook, “ Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations ” has lessons for every industry – and it’s free! Read insights from Fran below, and download the ebook here. Independent consultants are often called upon to help plan for – or assist during – a crisis situation.

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For She’s a Jolly Good Fellow. And So Is He

ZudePR

She’s a great communications practitioner (particularly crisis management), a fellow grammar pedant, and like me, is always learning. I’ve just found out that the Chartered Institute of Public Relations (CIPR), my trade body, has awarded me a Fellowship for outstanding contribution to the UK PR industry.

eBook 113
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Strategies for Improving Mental Health in the Workplace

Burrelles Fresh Ideas

According to NAMI’s press release : “Amid a continuing mental health crisis, #MoreThanEnough will emphasize people’s inherent value and potential for fulfilling lives while promoting resources and events that encourage connection and support.” “ #MoreThanEnough aims to address this urgent need and create a sense of belonging.

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5 Tips to Build Client Partnerships

Solo PR Pro

Whether it’s work-related or not, these little gestures go a long way in solidifying a relationship. For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As A consultant or a freelancer?

Skype 77
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Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

Too often, companies carelessly hire employees and try to manage them into performing to their expectations. The problem is that if you hire an F-grade employee, no amount of managing will turn him into an A-grade employee. Hiring the Right Customer Service Agents to Represent Your Brand. The candidate has to be perfect.