article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97
article thumbnail

Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Ryan ToysReview is an extremely popular YouTube channel starring a young child, Ryan, who reviews toys. Influencers can be your brand’s ticket to: Local leverage. Who is Considered an Influencer?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” This is what YouTube looked like just 10 years ago. ” It’s always a fun thing for me to do since once upon a time I was APR certified (different story for a different day). Now, what about 2005?

article thumbnail

Fast Five: Media Relations Tips

Bad Pitch Blog

But PR follows rules based on each countries local culture. 3) Five ways to use YouTube Ubiquitous Marketing PR Week Editor Keith O’Brien brings us these tips. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows? Something to keep in mind.

article thumbnail

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. For example, you can now pay to have your own article posted as “sponsored content” on the website of our local business magazine, Minnesota Business.