article thumbnail

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

article thumbnail

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce.

Media 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Pinterest - Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page. Per the Online Marketing Institute , 80 percent of Pinterest activity comes from repins, so be sure your content can be found on the medium.

article thumbnail

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Source: Billboard ). True, she’s an electrifying, blonde mane-twirling, red lipstick-smacking entertainer in concert.