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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. People were shocked then. Give employees hope.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . Whether an embargo, exclusive, or resource, I make sure that it’s reflected in the subject line. . Thanks for the time!

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Behind the Headlines With Lynda Fernandez

Cision

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. We also have partnerships with 136 real estate associations or organizations throughout the world. How did you get your start in PR?

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PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. Because it’s the biggest one in NZ, and while there’s stuff that could be better, overall it does things pretty well given its available resources. What is your idea of PR nirvana? When people “get it” about PR.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

So why would you bury the link to one of your most valuable company resources, its newsroom — especially for such an important audience as journalists who cover your company? In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

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