PR for Anyone

AUGUST 25, 2022

Whether you are a psychologist, social worker, attorney, insurance agent, doctor, dentist, attorney, contractor, really anything. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you’re in insurance, talk about that.

Pitching 130

Pitching Media Insurance Insurance 130

Communications Conversations

JANUARY 12, 2021

Brian Grace, Nationwide Insurance. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally. I first “heard” about Andrea on Twitter, as she regularly interacts with some of my favorite radio personalities of KFAN’s Power Trip Morning Show. Kristina Wright, Thrivent.

Banking 78

Banking Sports Meeting Insurance 78

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I listen to a few radio stations throughout the day, and they always do this. Some of your local TV stations kind of do the same thing, usually at the end of the segment. They’re just looking for news blurbs. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. I mean, maybe the creation of radio might have been like this at the time in the early 1900s, late 1800s, but artificial intelligence is here. Started right out of college as an old fashioned copy clerk.

Ethics 92

Ethics Groups Handbook Education 92

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60