Remove Healthcare Remove International Remove Storytelling Remove Viral
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Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

Social Media for Healthcare: What’s The Potential? It’s an important discussion and one that we hope you will have internally after listening to this podcast. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Emory’s Excellent Crisis Communication on Facebook. Listen here!

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Is PR to Blame When Apathy Reigns?

ReimaginePR

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. Médecins Sans Frontières (MSF…aka Doctors Without Borders) International President Dr. . • I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun.

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Healthcare Public Relations

Presspage

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

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Going Viral Is Not a Video Strategy

Contently - Strategy

Unfortunately, hoping to go viral is not a video strategy. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. This story is all too common for marketers.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

It bisected different farms and lands, but more broadly Keystone also represented an international issue. And I would say they don’t make the headlines maybe on a regular basis, but I think whatever infrastructure segment you are in, you have to have the expectation that you have the ability to go viral. You can just happen.

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