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What PR Pros Should Know about the Next Generation of Journalists

PRSay

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed.

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Setting the stage for a New Generation of Leadership for a Private Equity Firm

The Hoyt Organization

When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him?

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One Million Dollar Plus: Reaching a High-Net-Worth Audience

The Hoyt Organization

As an ultra-luxury financing advisory firm, One Million Dollar Plus wanted to upgrade their digital marketing presence and build brand awareness specifically to reach a high-net-worth audience seeking to refinance their real estate.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. The post Managing Media Relations for a Publisher; Off Script No.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

It’s typically done by supporting specific organizations either financially, through time and resources, or both. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. SA developed a website for the campaign and focused on social media and media relations to build awareness.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

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What to Pitch the Media in Spring

PR for Anyone

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. Financial advisors have a wealth of knowledge of what to teach them about saving for the future. We all have something that would be advice to them. No matter what you are.

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