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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 127
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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Think Global, Start Local.

Viral 88
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General Election 2019: Two sides to every story

Stephen Waddington

After undertaking a set of the usual sceptical TV interviews Boris was about to get on the bus when Stephen, with his sign, asked for a picture with the lads. Boris, visible in your local area We should not underestimate the power of local media. Was he going to cut tax just for the rich? Which led to his NI cut announcement.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Maccabee.com ). GNP Company’s Souvenir Booklet.

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PRoust Questionnaire: Sean Kelly

PR Conversations

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40
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PRoust Questionnaire: Sean Kelly

PR Conversations

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40
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Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Does our video have the makings of a viral video?

Video 87