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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 145
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AI and Journalism: What’s Next?

PRSay

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. But just 2% said “always.”.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management.

Ethics 52
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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. I used the G.I.

Meeting 91
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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things. But you know what?