Remove Ethics Remove Guidelines Remove Measurement Remove Privacy
article thumbnail

Bits, Bytes and the Ethics of Data

PRSay

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 249
article thumbnail

[Checklist] AI compliance for PR pros

Landis PR

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security.

Privacy 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. ” ~ Prof.

Writing 194
article thumbnail

House of Lords Select Committee calls for Digital Authority and principle-led approach to internet regulation

Stephen Waddington

It allow more details to be developed through guidelines, codes of practice and certifications, that flow from the principles,” she said. She proposes a principle-led approach. Principles-based regulation works in the area of law that is fast changing and fast moving.