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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. To advocate in the face of government or regulatory scrutiny. Here are some of the most common. .

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Freelancers received a government invention this week. It followed support from the Treasury for large employees a week ago. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. At work and home video has become the norm.

Crisis 167
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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

This finding echoes another study that showed businesses are more trusted than government, media and non-governmental organizations (NGOs). The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. Thought leadership, brand purpose, or CEOs sharing political opinions.

Brand 109
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

government when it refused to unlock the San Bernadino shooter’s iPhone. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. But the storytelling should go beyond the founders and employees.

Brand 149
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Stuck in the middle

PRSay

If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60
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2018 CHE Senior Summit Spotlight: Communicating the Value of Higher Education

PRSay

The fact that virtually every university student and employee has their own cellphone and can create content themselves makes a college communicator’s role even more challenging. First, I think the role of the federal government in higher education will likely be top-of-mind, specifically around Title IX and sexual-assault issues.