David PR Group

AUGUST 4, 2014

Add-in all those contacts buried in your Outlook and you have the beginnings of your own channel. Combine this with your LinkedIn contacts, your Twitter and Facebook followers, and we start to get some traction and reach. It probably started with the holiday card list which has since morphed into the e-mail blast list.

Television 75

Television Groups Storytelling System 75

PR Conversations

AUGUST 7, 2014

Organisations, governments and commercial enterprises may seek to legislate against such transparency, but when I am legally allowed to wear transmitting contact lenses or surface-to-skin chip how will these same bodies regulate my outputs?

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

AUGUST 5, 2014

Many marketing programs are designed to collect data – primarily contact information — and storing it in a sales automation system, or CRM, for tracking. When a deal closes in 30, 60 or 90 days, marketing ought to be able to trace the contact back to an original source such as a tradeshow, webinar or email marketing offer.

Measurement 118

Measurement Analytics Tools SEO 118

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When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it.

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