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ReimaginePR
DECEMBER 8, 2014
There was a backlash: Some in the class made their displeasure known and the assignment was shared with a reporter at The Toronto Star who contacted Kent Womack, the professor. Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend. He subsequently offered the class an apology, if you could call it that.
Flack's Revenge
DECEMBER 11, 2014
Want to get the full interview, which includes tips on the best ways to contact Chinese tech media? Perhaps 90% of the online media who attend will cover the event, and most likely, they will publish whatever you give them. You can always follow up and remind them if they forget. Please register here to find out more.
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Polaris
DECEMBER 11, 2014
If your reputation is threatened or your stock price could be hurt, by all means contact the reporter. If a journalist contacts you for an interview, let them know you’re interested, but ask questions so you know what you’re getting into and buy yourself time to prepare.
Solo PR Pro
DECEMBER 9, 2014
Touching base – For contacts you don’t know well enough to send a holiday greeting, it’s still a perfect time of year to reconnect and say hello. Now is the best time to formalize your arrangements (don’t be shy about contacting clients on this – we give you wording in the ebook to make it easy).
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When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it.
Rock the Status Quo
DECEMBER 11, 2014
Say that interview is for a story on luxury home builders for a local real estate publication – can you contact another builder and offer it to them? If you landed an editorial placement for a client that they turn down for whatever reason, don’t leave that reporter hanging; use it to win new business.
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