Mon.Nov 06, 2023

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3 tips for getting maximum return on your PR events

Agility PR Solutions

Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points. Striking the right balance and getting the full benefits out of your PR event will build your brand’s reputation and serve as a launching point for […] The post 3 tips for getting maximum return on your PR events appeared first on Agility PR Solutions.

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Top AI Journalists and Reporters – The 2023 List

Prowly

Isn’t the year 2023 the year of artificial intelligence? Sure it is. In a time when technology plays a pivotal role in shaping our world, AI journalists lead the way in exploring its effects and possibilities. AI can prove highly advantageous for your Public Relations activities and we’re here to provide our assistance with the […] The post Top AI Journalists and Reporters – The 2023 List appeared first on Prowly Magazine.

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The pros and cons of targeting different media channels with your PR campaigns

Agility PR Solutions

When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role. In today’s digital era, traditional media channels are no longer the sole players. The rise of digital media and social platforms has opened up new avenues for effective communication and audience engagement. The takeaway? Understanding the […] The post The pros and cons of targeting different media channels with your PR campaigns appeared first on Agility PR Solution

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#MediaMonday – Alicia Haygood

HMA Public Relations

Happy #MediaMonday! This feature comes to us from Alicia Haygood, the owner/publisher of Scottsdale City Lifestyle Magazine and the creator/host of the Scottsdale Vibes Podcast. Meet Alicia in this post.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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New research reveals perceptions of ad effectiveness by age

Agility PR Solutions

In an age of multiple ways to engage and connect with consumers, advertising seems to have the biggest challenge, especially with younger consumers who prefer to learn about brands and products from what they consider more authentic sources like influencers and peers (via online reviews). So which methods are advertisers using to reach this and […] The post New research reveals perceptions of ad effectiveness by age appeared first on Agility PR Solutions.

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Tech leaders admit shortfalls in AI preparedness: It’s their top concern, but only 15 percent say they’re prepared for generative AI demands

Agility PR Solutions

Everybody knows the risks of reckless AI deployment by now, and that brands and businesses around the world are significantly challenged to use it responsibly, but feel they have no recourse but to move forward anyway in fear of getting left behind as the tech progresses. New research from talent and tech solutions firm Harvey […] The post Tech leaders admit shortfalls in AI preparedness: It’s their top concern, but only 15 percent say they’re prepared for generative AI demands appeared fi

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How Shell saves time and stays ahead of trends with NewsWhip

NewsWhip

Monitoring news and social media can be a daunting task, but when you’re working for a multinational company as large as Shell there is never any shortage of topics to track. Given the company’s involvement in everything from oil & gas production to electric vehicle charging, small issues or misinformation being spread on social channels can manifest into full crises if left unchecked.

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The Narrative of Native American Youth

Institute for Public Relations

IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. The Center for Native American Youth (CNAY) researched the priorities and day-to-day experiences of Native American youth across North America.

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New Poll Shows How Parties Differ In Views About Business And Democratic Values

Institute for Public Relations

For businesses, political risk isn’t just the threat of new regulations or higher taxes. It’s also risk associated with the uncertainty of government actions, partisan politics, and, of course, election outcomes.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.