Cision

JANUARY 20, 2017

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Probably not. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individua

Brand 217

Brand Branding Consumer Advertising 217

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important. Not only do they help generate targeted media coverage, but they’re often influential for media who cover their sector for key business or general news outlets.

Agency 131

Agency Real Estate Print Pitching 131

Stern + Associates

JANUARY 20, 2017

Marketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if. The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group.

Creativity 64

Creativity Tools Marketing Groups 64

Steve Barrett on PR

JANUARY 20, 2017

The New York Times has got its mojo back and sounds more optimistic than ever about its future - but it is determined not to rest on its laurels and that philosophy is one everyone in PR and media should aspire to emulate in a volatile world.

Media 61

Media 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Tough Sledding

JANUARY 20, 2017

“Fake news” earned lots of publicity in 2016, but it’s hardly a new idea. Note here the 1992 TV Guide cover story that casts public relations as the villain — liars for hire and masters of spin. Like it or not, plenty of PR types have made a career producing fake news, and it’s bad for business. PR historians point to legendary promoter and fake newser P.

Ethics 39

Ethics Government Data System 39

Mark My Words

JANUARY 20, 2017

La La Land –the new musical by Damien Chazelle that has got audiences feather stepping out of cinemas- opens with a traffic jam on a freeway ramp. For a glorious moment the honking drone of commuters is suspended for a sequence to rival great dance numbers from Top Hat to Thriller. What makes Chazelle’s film different is that its flights of fancy exist side-by-side with the mundane reality of the daily commute, of folk scraping by and making ends meet.

Film 73

Film Construction Social Media Internal 73

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend. Advertorials are Dead. Think back a few years when you read a certain kind of newspaper article.

Brand 69

Brand Branding Small Business Advertising 69