Axia PR

JULY 1, 2023

Corporate communications are full of opportunities to connect or alienate your audience. From Anheuser-Busch and Target boycotts to Apple essentially reinventing engagement, strategic comms is all about taking calculated risks to achieve well-defined goals.

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Corporate Communications Technology Strategy 83

Institute for Public Relations

JULY 1, 2023

This summary is provided by the IPR Digital Media Research Center Dr. Jieun Shin and Dr. Sylvia Chan-Olmsted examined Americans’ perceptions of an artificial intelligence (AI) false news detector application called dEFEND. Researchers specifically examined respondents’ trust in the tool and their intent to use it. National surveys of 1,000 U.S. adults were conducted in … Continue reading Can AI Be Trusted to Detect False News?

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Survey Tools Media 52

Institute for Public Relations

JULY 1, 2023

This summary is provided by the IPR ESG & Purpose Research Library The Yale Program on Climate Change Communication researched American voters’ opinions on domestic climate and energy policies. A national survey of 861 registered U.S. voters was conducted April 18 – May 1, 2023. Key findings include: 1.

Corporate 52

Corporate Energy Policies Survey 52

Institute for Public Relations

JULY 1, 2023

This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations.

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Measurement Internal International Communications 52

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Institute for Public Relations

JULY 1, 2023

Gainesville, FL – The Institute for Public Relations (IPR) is pleased to announce the new IPR ELEVATE cohort. This esteemed group consists of ambitious and entrepreneurial leaders who are dedicated to advancing the research-focused mission of IPR, which is to promote the science beneath the art of public relations.

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Groups Publicity 52