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4 Press Release Samples for a Product Launch

PR Fuel

Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Without that, people may not know your product even exists. Use Statistics to Show Your Product’s Value.

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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award?

Publicity 331
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MOVE is Mobility Reimagined: 5 Reasons to Attend the #1 Urban Mobility Show

Bianchi Biz Blog

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Interested in joining the showcase? Interested in exhibiting or speaking?

Mobile 89
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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. First off, I was thrilled to get my hands dirty in the real world of Chinese PR.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.