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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Second, Pinterest definitely influences purchase decisions. Finally, Pinterest drives traffic.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. This second group includes networks like Twitter, YouTube, Instagram and Pinterest. Get the LiSTEN e-book today!

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. Top topics included hiring , customer service and professional development tips. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

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The State of Social Media in 2017

Stuart Bruce

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

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Email – Forgotten Communication Powerhouse

PR Fuel

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. So how do you get the edge?

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Your audience with the public

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Pinterest has posted strong growth in visual imaging. These include shareholders, media, staff, suppliers, customers, and the local community. Meanwhile Google+ has fallen by the wayside.

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Public relations in 2018

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Pinterest has posted sustained growth in visual imaging. Unfortunately the same isn’t true for local media. Bots have been developed to help with customer service, support and sales. It’s not all bad. 10 Communities as media.

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