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8 Questions with PR, Marketing & Social Media Powerhouse, Peter Shankman (Part 1 of 2)

Critical Mention

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? I was at a Ritz-Carlton hotel once, where I was running out of toothpaste. If so, which ones stand out in your mind and why?

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5 Fun Facts with Peter Shankman (Part 2 of 2)

Critical Mention

As a frequent international keynote speaker and workshop presenter, Peter has spoken at SXSW , Affiliate Summit , BlogWorld , TBEX , PRSA , CES , PMA and the DMA , among others. The New York Times has called him “A public relations all-star who knows everything about new media and then some.”.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

The largest jump they saw was regarding hotel stays. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

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7 Highlights From Day One of Content Marketing World

Cision

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. At the end of his keynote speech, David revealed that Joe and Alice were none other than the founders of the Marriott hotels. Jay Baer’s “Mom Test”.

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How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Will you hold an external or internal press conference?

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How to Appeal to Traveling Families With Diverse Needs

Cision

but it has morphed from simply loading the kids in the back of a station wagon in the 1950s and 1960s to boarding flights to international destinations today. The top five amenities discussed by families were kids clubs, pools, in-room dining, snacks and hotel shuttles. The family vacation has a long tradition in the U.S.

Travel 120
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10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

Avoid inspirational video titles that worked for internal audiences, but might baffle external viewers. Rather than organizing playlists by your company’s internal structure or business units (a common practice in the 100 YouTube channels we evaluated), organize your videos by audience target and consumer interest or benefit.

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