ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.

Brand 149

Brand Branding Storytelling B2B 149

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. For many companies, their social media presence also doubles as customer service. In a crisis, ethics has to be a top consideration. Start simple by asking: Who cares? Knowing what motivates your target audience is key to developing a message that resonates.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. It drives ethical behaviour and creates an essential check on actions that go against the best interests of stakeholders. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Local news and indy journalism more trusted. “I It all adds up to more content.

Marketing 192

Marketing Content Marketing Data Social Media 192

Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. How has your PR education prepared you for your career? I cannot overemphasize the importance of professors’ professional connections.

Education 150

Education Training Course Social Media 150