ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Experiential marketing generates the kind of customer interaction that is key to attachment.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. What we do 5.

Government 103

Government Education Print Ethics 103

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. For many companies, their social media presence also doubles as customer service. In a crisis, ethics has to be a top consideration.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. These pages are typically found on library sites, educational websites, and local government websites. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164