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Digital PR and SEO: Getting The Most Value Out of Campaigns

Buzzstream

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

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How to Find Someone’s Email in 2024

Buzzstream

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. If you aren’t a robot, it will display the email address!

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

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PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. Sometimes that means taking care of their customer service needs.