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Setting the right earned media objectives for your brand

Onclusive

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 108
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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled. It’s really tricky.

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United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. And this one’s a doozy.

Airlines 159
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Behind the Headlines With Brenda Urban

Cision

I have always believed in creating an environment that motivates you – seek out destinations that you dream of traveling to and hotels that you would love to stay at. Have you ever encountered a major brand crisis? It’s critical to make sure how you handle a crisis doesn’t become the crisis. How did you handle it?

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Tripadvisor and how to get fined for negative reviews

Norton's Notes

Tony and Jan Jenkinson, had been on their way to Oxford to visit family, when they stopped off at a Blackpool hotel to split up their journey. The couple then felt they received a poor quality of service at the hotel and in turn wrote a negative review on Tripadvisor. So everything sounds pretty standard so far, right?

Hotels 37
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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

Morning News – he called me up and said, “Maxim, I’m going back to Paris, I Ieft you a note at the reception desk of the Sheraton hotel with my opinion about your newspaper. had to organize an opening ceremony for the first Radisson Hotel in Bulgaria and it was a real high-profile event for Sofia. How did they impact the mass media?