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PR Pros: What to Expect in Q4

Critical Mention

Will you focus more on email marketing or will you shift to more social media campaigns? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? In Q4, start to consider how your communication with your clients will change or stay the same moving forward.

Tourism 186
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Understanding the Value of Social Influencers

Critical Mention

By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Most influencers create connections with their audiences and typically have better engagement rates on social media. Reach a Wider Audience. Intentional Content. SCHEDULE A DEMO.

Tourism 157
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Behind the Headlines With Scott Peacock

Cision

Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. He shares his thoughts on crisis communication and the keys to recovery. What do you think the most important steps in crisis management are?

Tourism 120
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management.

Marketing 107
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4 Powerful Examples of Earned Media in 2020

Critical Mention

Old and new fans of the game flocked to social media to share their friend codes and talk about their island inhabitants. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. Animal Crossing: New Horizons. Since its release in March, 22.4

Examples 130
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3 Relationships That Shift During a Crisis

Cision

A crisis can strike your brand at any moment on any social media platform. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. Images via Pixabay: 1 , 2.

Crisis 120
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Behind the Headlines With Caroline Michaud

Cision

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. It’s also important to ensure that the destinations’ tourism assets are aligned with those audiences in the most appropriate way. An easy comparison is social media.

Tourism 120