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PR Pros: What to Expect in Q4

Critical Mention

This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. Focus on Client Communication. In Q4, start to consider how your communication with your clients will change or stay the same moving forward.

Tourism 186
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 108
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Behind the Headlines With Scott Peacock

Cision

Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. He shares his thoughts on crisis communication and the keys to recovery. What do you think the most important steps in crisis management are?

Tourism 120
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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Animal Crossing: New Horizons. Since its release in March, 22.4 SCHEDULE A DEMO.

Examples 130
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3 Relationships That Shift During a Crisis

Cision

A crisis can strike your brand at any moment on any social media platform. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side.

Crisis 120
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Behind the Headlines With Caroline Michaud

Cision

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What is the most important lesson about communication you’ve learned throughout your career with PHG Consulting?

Tourism 120
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Top 11 PR Crises in 2020 So Far

Prohibition

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Unsurprisingly this blew up on social media gaining over 14,000 likes and multiple responses highlighting disappointment in the brand and saying how it defeats the point of holding a competition for NHS workers.

Crisis 71