PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Spark new ideas.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

PR in High Definition

JULY 22, 2019

Then, of course, there’s the crisis communications element. In a hypothetical example of a doctored video depicting racist abuse by a customer service representative in a big brand’s shop, it will be the responsibility of the PR team to communicate that the incident did not occur and is instead a deepfake.

Media 74

Media Viral Video Newspapers 74

Prohibition

DECEMBER 13, 2021

This is a fundamental part of a successful response, this component includes six important tasks, which are as follows: planning and organising; crisis training ; equipping; exercising; reviewing and improving. Setup a crisis communication team. The next step is to set up a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Reputation Us

JANUARY 4, 2016

Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. Advance preparation and understanding can help your hospital manage a crisis. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60